About us
At Prima, we believe that every great space begins with a compelling story. We approach each design and construction as a holistic language—seamlessly blending functionality, architectural structure, and the surrounding environment.
With years of experience in the field ranging from residential to, office and commercial development, hotel and resort, factory and warehouse, High-rise and condominium. We refined our expertise, encompassing not only architectural design but also the practical aspects of construction work. To deliver exceptional, personalized design to each client that actively enhance the well-being of its occupants with reliable craftsmanship.
Our firm was built on a concept of “simple but significant”: to bridge the gap between inspired architectural design and flawless execution. with a commitment to quality and innovation.
Our Advantages
The Design-Build Advantage :
By eliminating the disconnect between designers and contractors, we save you time and prevent costly miscommunications.
Uncompromising Quality :
From the initial design to the final installation, our architects and engineers hold every project to the highest standard.
Transparent Communication :
We provide upfront timeline, detailed budget tracking, and progress update.
Well-roundedness work :
We accommodate all type of work ranging from initial design, construction, renovation, to furniture built-in.
Our Core Values
Uncompromising Integrity :
We build on a foundation of transparency and honesty, ensuring every project is completed safely, on time, with ethical standards in all client and vendor relationships.
Innovative Innovation :
We focus on integrating advanced technologies and sustainable materials to reduce build time, lower cost, and improving safety.
Quality & Craftsmanship :
We are passionate about the details, turning architectural concepts into tangible, breathtaking realities.
Accountability and Collaboration :
We ensure a continuous line of communication between each involved team to uphold the most precise coordination.
The Team Behind the Build
Our crew is our greatest asset. Led by our seasoned project managers and visionary lead designers. We are fully licensed, insured, and dedicated to continuous training to bring you the best in modern design and building practices.
Our Founder
Panachai Chankrachang
CEO and Co-Founder
Graduating from Chulalongkorn University’s Faculty of Architecture, the founder of Serentia Co., Ltd. has spent his entire career immersed in field of architectural design and construction. His experiences and portfolio span a diverse range of projects, extending from small renovation to complex commercial mixed-use developments. His entrepreneurial vision for Serentia is the perfect blend of two lifelong influences: a deep, personal passion for construction and the valuable insights gained from his family's property development business.
Ornicha Pulges
COO and Co-Founder
After graduating her Master of Business Management with distinction from University of Warwick… Graduating in Business Management from University of Warwick and refining her experience in real estate and logistic for 12 years, she also interested in construction and architecture. Furthermore, she saw an opportunity and cultivated an interest in property development. Utilizing her background in business development to do value co-creation including brands and customers collaboration to develop service and experience. She implements her business strategies based on, truth, brand loyalty etc. As well as we have always innovated new technology to minimize cost and gain the most benefit to our customers.